Brand, marketing, and experience design for people-centered products.

Strategy-led design focused on behavior, clarity, and conversion.

featured projects

Pink downward arrow pointing down.

UX Research & Product Design

Love Island USA app redesign featuring cast profiles, episode streaming, voting countdowns, and villa updates across three mobile screens.

A viral redesign inspired by how fans actually watch the show.

Brand Design & Packaging

Collage of fruit-flavored sparkling water cans with images of their corresponding fruits: pineapple, plum berry, citrus, and guava. The cans are decorated with simple illustrations of the fruits on colorful backgrounds.

Bold identity. Real fruit energy. A brand built from flavor first

Instructional Design & Training Systems

Open barista manual booklet on a wooden surface with roasted coffee beans and a cup of coffee in the background.

Barista Training System & Operations Manual

UX Research & Strategy

Responsive hospitality website mockup showcasing event booking and dining reservations across desktop and mobile devices.

A self-initiated UX audit that turned booking friction into a $51K revenue opportunity.

Brand Identity & Content Strategy

Petite Eats branding and packaging, showcasing modern and vibrant food visuals

Irresistible flavor meets irresistible design.

Digital Experience & Creative Strategy

A laptop screen displays a collage for a podcast called "Unsupervised with Syd & TP," with the subtitle "Welcome to the secret episode." The collage features images of women, colorful hearts, and doodles, along with text indicating new episodes every Thursday and a note about unofficial merch.

Design that starts as a joke and ends as a strategy.

Instructional Design & Operations

A person holding a list of inventory items for a market or store, with a metal pitcher in the background.

Restaurant Operations System & Execution Framework

got a project in mind?

let's talk