WHAT I DO

I work at the intersection of learning design, UX strategy, and brand identity. Whether you need a training system that actually sticks, a website that converts, or a brand that turns heads, the through line is always the same: design with a real purpose behind it.

Whether developing a strong brand identity, refining user flows, or designing engaging websites, I focus on creating solutions that are as intuitive as they are impactful.

LEARNING & INSTRUCTIONAL DESIGN

For organizations that need people to learn something, do something, or stop winging it.

SERVICES INCLUDE-

  • Training system design

  • Curriculum development

  • Onboarding program design

  • SOPs and operations documentation

  • Learning experience design (LXD)

  • Communication frameworks

  • Facilitation guides and job aids

BRAND IDENTITY

Every brand has a story. I help you tell it with clarity, confidence, and a visual identity that actually holds up.

SERVICES INCLUDE-

  • Naming

  • Brand identity and logo design

  • Brand guidelines

  • Brand voice and tone

  • Brand refresh

Your brand should look just as good online as it does in your head. I design websites and digital experiences that are as strategic as they are beautiful.

DIGITAL & WEB DESIGN

SERVICES INCLUDE-

  • Website design (Squarespace, Wix, Shopify, WordPress)

  • E-commerce design

  • UX research and audits

  • Packaging design

  • Social media templates

  • Pitch decks

  • Printed materials

Some things need consistent attention to stay sharp. I offer ongoing design and content support for brands that want to keep the momentum going.

ONGOING SUPPORT

SERVICES INCLUDE-

  • Monthly newsletters

  • Social media management

  • Campaign design

  • Media kits

MOST POPULAR PACKAGES

brand identity

A strong foundation for new businesses and rebrands. Everything you need to show up consistently and confidently. Includes: logo design, secondary logos, color palette, iconography, pattern design, brand guidelines

website design

A complete digital presence, designed to be as strategic as it is beautiful. Built to work on any device, any screen. Includes: custom website design, responsive mobile optimization, asset preparation Built on: Squarespace, Wix, or Shopify

Training System

For businesses that need to standardize how their people learn and operate. I'll build the system, the materials, and the documentation from the ground up. Includes: needs assessment, curriculum design, training materials, SOPs, job aids, facilitation guides